Why Was 50 Shades Of Grey Movie Successful Despite Lukewarm Reception?

Fifty shades of Grey movie was a huge success at the box office, garnering just under a hundred million dollars at the theaters. This success is particularly surprising when one considers the lukewarm or negative reception that the film received from most film critics. While, most film critics thought the film adaption was an improvement on the book, it was not received well. The success of Fifty shades of Grey indicates that there is a huge divide between critics and movie goers. This is partly attributed to the fact that movie goers do not take films seriously as movie critics, and simply want to have a fun time at the cinemas.

There is a feeling amongst analysts that audiences tend to rebel against the opinions of established institutions that influence the taste of audiences. One could argue that the success of 50 shades of Grey movie was attributed to the criticism it derived from critics. The Fifty Shades of Grey had some very clever marketing to help build interest in the movie. Fifty Shades Of Grey was criticized by several social groups such as dominatrices and Christian conservatives, criticism from so many different social groups wold have created intrigue in Fifty Shades Of Grey that would have contributed to the success of the film.

Do Movie Goers Ignore The Opinions Of Film Critics?

The success of Fifty Shades Of Grey and other films that have been panned by film critics clearly indicates that there is a huge divide between what consumers see and what film critics. Research shows that film critics are much more strict on a film's standards and are more likely to criticize a film's shortcomings, compared to a casual movie goer. Research indicates that audiences and film critics diverge greatly on certain genres of film, compared to others, such as romance, which is the genre of fifty shades of Grey full movie.

It is important to note that even though film critics and audiences have diverging tastes when it comes to movies, it does not necessarily mean that the opinions of film critics are completely useless, or completely ignored. Positive reviews from film critics are invaluable to independent films with a small budget and cannot match the marketing expenses of films like 50 shades of Grey movie. Reviews have an impact on how long a movie stays in the box-office, for while a movie might do well on its first week on release, audiences quickly lose interest if the film does not have positive reviews.